TONES OF RED

FL TREND: TONES OF RED
Feeling fiery? Look no further! Our second trend of the year is here to take you on a journey of passion and empowerment. You’ll rediscover some of our Stripers in a new light, as they walk us through their entrepreneurial experience. Launching a business is a bold move. So, what could be more relevant to highlight this fearless spirit than… Red? From bold and radiant to subtle and smooth, we've got all the shades of red you need to add some heat to your wardrobe.
Get to Know Our Crew!
Let’s meet Carmela, our Striper and talented artist from Napoli.
Among her many hobbies, digital drawing is by far what she’s most passionate about. Carmela loves to draw and create digital illustrations.
The idea of launching a brand of socks featuring her art has been growing for a while now. “My business has yet to be active, but I have a clear vision and drafts of the work. I collect socks, and as a big fan of unique designs, I decided to create my own to bring my ideas to life and share them,” she says.
Carmela is mainly driven by her emotions, mood, and urge to create. But she also draws her inspiration from young artists and people willing to take a chance and follow their dreams. From her previous experience of launching a small business, Carmela found the greatest satisfaction in reading the positive reviews her customers were giving, acknowledging her passion and commitment. In a word, Carmela describes her entrepreneurship style as engaging.
When it comes to trends, for 2023, Carmela foresees minimalism, abstract art, and vibrant colors. “I love to complete looks with colorful details to make the fit even more personal,” she adds.
Heading to Paris, our Striper Yann is telling us everything about his journey from studying remotely during the pandemic to making his own music.
Yann has invested all his time, energy, and resources in launching «YPSI» with six songs on different music and video platforms like YouTube. “My musical world is a mixture of introspection, ego trip, love, and determination to get to the top,” he says. Music has always been a big part of Yann’s life. Today, his main goals are, first, to be globally recognized – hopefully collaborate with Dave Santan in London and many other artists 😁– and, second, to elevate his streetwear brand « BIA » @mybiastore.
“By listening to music, witnessing how the world evolves around it, and feeling myself maturing, I decided to no longer keep my writing confined to my room but to start sharing my thoughts, lyrics, and vibes with the whole world,” Yann shares.
As an entrepreneur, Yann finds it challenging to balance his art and job as a Striper. But seeing his music online represents his biggest reward, considering all the efforts it took him to make it happen.
“Determination” is the word that best describes our Striper’s entrepreneurship style. For him, life leaves no room for regret.
Styling Red: Ignite Your Streetwear
In the athletic fashion world, rich tones of red have returned to make a statement with futuristic looks and vibes. As we’re committed to always keeping you on top of the trends, we’ve collaborated with your favorite brands to offer you unique executions of some of the hottest sneakers. Exclusively available at Foot Locker, let’s discover these new red silhouettes!
First stop, we have Salomon Speedcross 3 Offroad. With an outdoor culture deeply rooted in the brand’s DNA, this sneaker is among the most popular street-trail runners due to its bold design and branding.
Longtime favorite modern runner, PUMA RS-X is one of the most worn sneakers on European streets. This special execution features a diamond logo that celebrates PUMA’s 75th anniversary. This logo can only be found at Foot Locker.
It’s not over yet… We’re also offering you a new special edition of adidas Stan Smith! This iconic sneaker has been re-explored with trefoil logo imprints all over the shoe in a white colorway with black and red details on the back.
Whether for running or walking, these sneakers will ignite your sneaker game for sure! You can pair them with a monochromatic black outfit or a bright mix of red and white silhouettes.
Finally, discover two new exclusive sets for him from LCKR and adidas. Comfortable and versatile, you can wear them anywhere, day or night!
Get ready to step into exclusive styles and lead the streetwear trend in red sneakers and clothing. Check out our Stripers review!